Based on the test, all the participants recognize there is difference between two maps. 10 people (50%) mentioned the icons, and 6 people (30%) mentioned the curve of the maps is different. There 13 participant (65%) choose the right direction which is supposed to be given by the map. The reason why 7 participants chose the wrong direction is focusing on two aspects, one is because the shopping area looks like emptier, so they chose the museum. The other is because one road is shorter, so they will choose the shorter one. The rest reasons are their personal preference (Shopping preference or museum preference).
The results for the two maps can be concluded as follow:
- The testing maps can achieve the goal, leading people to the proper direction which they suppose to. But they still need small improvements.
- The shopping area should be improved. People should not feel that area is emptier than the museum area.
- The distance of the road should not impact so much, people always like to choose the shorter way.
There is an extra interesting finding is that the position where people standing also can influence the decision. Such like if people stand on the left of the map he might choose the right direction, because he is looking into that direction. This point can be studied in the further research.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment